iOS users who have WhatsApp installed in their smartphones now have GIF support which allows users to send 6-second videos as well as live photos as animated images. Additionally, users can trim clips, add add text and emoji and then share the image. There's also an option of Favorites wherein you can keep all your most liked images and access to them in a go.
Apple iMessage has have had the GIF sharing engine for quite sometime now. It also features third-party GIF sharing apps like Tumblr and GIF Keyboard. After recently adding photo sharing with customization options like text, drawing, and emojis and the latest GIF sharing, WhatsApp is looking to gain more popularuty with its users when it comes to sharing personalised media.
The GIF support functionality will be added to the Android version soon.